Marketing & Brand Strategy
Marketing that actually
moves the needle.
Strategy-first marketing for ambitious NZ and AU businesses. We build the foundations that make every dollar you spend on marketing work harder.
Sound familiar?
Most marketing fails before it starts.
Businesses pour money into Google Ads, social media, and content — then wonder why it isn't working. The problem is almost never the channel. It's that the strategy, the message, and the audience definition weren't right before the spend began.
We fix the foundation first. That means getting crystal clear on who you're talking to, what you're saying, why they should care, and how every piece of marketing connects back to a business outcome.
High spend, low return
Budget going out, results not coming in — and no clear idea why.
Inconsistent messaging
Different story on the website, socials, and in the sales pitch — confusing buyers.
Wrong audience
Reaching people who will never buy, missing the ones who would.
How we work
Strategy first. Always.
We don't start with tactics. We start with understanding — your business model, your competitive landscape, your customers, and what's worked or failed before.
From that foundation we build a marketing strategy that connects every activity back to a commercial outcome. Then we execute against it — or hand it to your team with everything they need to run it themselves.
We work best with businesses who want a genuine strategic partner, not just someone to execute what they've already decided.
Strategy without execution is daydreaming. Execution without strategy is just expensive noise.
What we do
Full-spectrum marketing services
Know exactly where you stand in the market
Brand positioning is the foundation of every marketing decision. We define your competitive space, your unique value proposition, your target audience in specific detail, and the story that connects all three. The output is a positioning document your whole team can use — not a slide deck that gets filed away.
Words that make people act
Your messaging is the single highest-leverage thing in your marketing stack. Get it right and everything works better — ads convert, emails get opened, sales conversations close faster. We write website copy, campaign messaging, email sequences, and brand voice guidelines that actually sound like a real business talking to real people.
A plan for every dollar you spend
We build digital marketing strategies that cover the full customer journey — from first awareness through to conversion and retention. That means channel selection, content planning, paid media strategy, SEO foundations, and email marketing architecture. We can execute the strategy ourselves or hand it to your internal team or media agency.
Creative that performs, not just impresses
Strategy without execution is just a document. We design and produce the creative assets your campaigns need — social ads, display banners, email templates, landing pages, and video scripts. Everything is built to the brief, on-brand, and optimised for the platform it lives on.
Our clients
Built for businesses with something to prove
We do our best work with founders and marketing leads who know their product is good but feel like their marketing isn't reflecting that. If that sounds like you — we should talk.
The ambitious founder
Growing fast but marketing is scrappy — inconsistent messaging, no real strategy, relying on word of mouth and hoping it scales.
"We know we're better than our competitors. We just can't seem to communicate that."
The established SME
Solid business, good reputation, but the digital presence and marketing haven't kept up with how the business has grown.
"Our marketing looks like it did five years ago. It doesn't reflect who we are now."
The marketing manager
Internal team with execution capacity but no external strategic perspective — or a specific campaign need that's beyond current capability.
"I know what we need to do. I just need the strategic framework and the creative firepower."
How we measure success
Marketing should move numbers. Here's which ones.
Qualified leads
Not just traffic — people who match your ideal customer profile and have intent to buy.
Conversion rate
What share of your audience takes the next step — and how we systematically improve it.
Customer retention
Acquiring customers is expensive. Keeping them is where the real margin lives.
Cost per acquisition
How much it costs to win a customer — and the levers we use to drive that number down.
Brand awareness
Measurable share of voice and unaided recall in your target market — tracked over time.
Revenue attribution
Connecting marketing activity directly to revenue outcomes — so you know what's working.
Free Marketing Audit
Not sure where your marketing is breaking down? We offer a free 30-minute marketing audit call — we'll tell you exactly where the gaps are and what to fix first. No pitch, just honest feedback.
How to work with us
Three ways to engage
Strategy Sprint
One-time engagement
Best for getting unstuck- 2-week intensive engagement
- Brand positioning workshop
- Audience & competitor analysis
- Messaging framework
- 90-day marketing roadmap
- Presentation of findings
- Ongoing execution
- Asset creation
Full Strategy + Execution
Project-based
Most popular- Complete brand strategy
- Messaging & copywriting
- Digital marketing strategy
- Campaign asset creation
- Landing page design
- Email sequence setup
- Analytics & tracking setup
- Handover & team training
Ongoing Retainer
Monthly partnership
Best for continuous growth- Dedicated marketing strategist
- Monthly strategy sessions
- Ongoing asset creation
- Campaign management support
- Performance reporting
- Quarterly strategy reviews
- Priority response & delivery
All prices in NZD and exclude GST. Final scope confirmed after discovery call. Packages can be tailored to your needs.
Need ongoing design to support your marketing?
Our Design Subscription gives you a dedicated creative on demand — from NZ$1,497/month.
From our clients
What clients say about our marketing work
"Within three months of Leonard Harvey rebuilding our brand positioning and messaging, our website conversion rate doubled. The strategy sprint paid for itself in the first campaign we ran from it."
"We'd been doing marketing for years without a real strategy. Leonard Harvey gave us a framework that made everything else easier — the content, the ads, even the sales conversations got better because the messaging was finally clear."
Questions
Marketing questions, answered
Stop guessing. Start growing.
Let's build a marketing foundation your business can actually build on. Start with a free 30-minute conversation.
Strategy-first · NZ & AU focused · Fixed pricing · No lock-in contracts