UI/UX Design
Design that feels obvious
to the people using it.
User experience design that removes friction, builds confidence, and makes complex products feel effortless — from first wireframe to final pixel.
The business case
Bad UX is costing you more than you think
Every time a user can't find what they're looking for, gets confused by your checkout flow, or abandons a form halfway through — that's lost revenue. Not a design problem. A business problem.
Good UX is the opposite: every interaction designed to reduce hesitation, build trust, and move people toward the outcome you both want. It's not about making things pretty. It's about making things work.
We design with real user behaviour in mind — not assumptions about how people should use your product, but research into how they actually do.
Abandoned checkouts
Friction in your purchase flow is directly converting paying customers into lost revenue.
High bounce rates
Users who can't orient themselves in 3 seconds leave — and rarely come back.
Support overload
Confusing interfaces generate support tickets that cost time and damage trust.
Our scope
Every digital surface, designed with intent
Mobile App UI/UX
iOS and Android app design that feels native, performs intuitively, and keeps users coming back. From onboarding flow to core experience.
Web App & SaaS Design
Complex product interfaces simplified. Dashboard design, workflow tools, admin panels, and data-heavy UIs made clear and navigable.
E-Commerce UX
Product discovery, filtering, cart and checkout flows optimised for conversion — every step of the purchase journey considered.
Website UX
Information architecture, user journeys, and interaction design for marketing sites and content-rich websites that convert visitors into leads.
Design Systems
Scalable component libraries and design tokens that keep your product consistent as it grows — built in Figma, documented for dev.
UX Audits & Reviews
We audit your existing product or website, identify where users are dropping off, and deliver a prioritised list of UX improvements with clear rationale.
How we work
Research. Design. Test. Repeat.
Discover & Research
We start by understanding your users — who they are, what they're trying to achieve, and where they're currently struggling. User interviews, analytics review, competitor analysis, and stakeholder workshops.
Define & Architect
User personas, journey maps, and information architecture. We define the structure and flow before touching visual design — getting the skeleton right first.
Wireframe & Prototype
Low and mid-fidelity wireframes for every key screen and flow. Interactive prototypes for user testing — so we validate ideas before spending time on full visual design.
Visual Design
High-fidelity UI design in Figma — every screen, every state, every interaction. Pixel-perfect and built on a consistent design system.
Test & Handoff
Usability testing with real users, iteration based on findings, then a clean developer handoff — annotated specs, assets exported, and a walkthrough session with your dev team.
What you receive
Tangible outputs at every stage
Every UX engagement produces real, usable deliverables — not just slides and recommendations that sit in a folder.
Research
- •User personas (2–4)
- •User journey maps
- •Competitor UX analysis
- •Analytics insight report
- •Jobs-to-be-done framework
Architecture
- •Sitemap / app map
- •User flow diagrams
- •Information architecture doc
- •Navigation structure
- •Content hierarchy
Design
- •Wireframes (all key screens)
- •Interactive Figma prototype
- •High-fidelity UI designs
- •Design system / component library
- •Motion & interaction specs
Handoff
- •Annotated design specs
- •Exported asset library
- •Developer walkthrough session
- •Design QA during build
- •Post-launch UX review
Quick win option
Start with a UX Audit
Not ready for a full redesign? A UX Audit gives you a clear picture of exactly what's hurting your product or website — prioritised by impact, with actionable recommendations your team can start acting on immediately.
- Heuristic evaluation of key flows
- Annotated UX issue report
- Severity rating per issue (critical/major/minor)
- Prioritised improvement roadmap
- 1-hour findings walkthrough call
- Quick-win recommendations (implementable in days)
Checkout flow — too many steps before payment
Users are required to create an account before reaching the payment screen. Analytics show 67% drop-off at this step.
Investment
UX design pricing
Scoped by project complexity, not by hourly rate. You know the cost before we start.
UX Audit
5 business day turnaround
Best for existing products- Heuristic evaluation
- Annotated issue report
- Severity classification
- Prioritised roadmap
- Findings walkthrough call
- Quick-win recommendations
- Wireframes or redesign
- Visual UI design
- Prototype
UX & UI Design
Full design engagement
Most popular- User research & personas
- Information architecture
- User journey mapping
- Wireframes (all key screens)
- Interactive Figma prototype
- High-fidelity UI design
- Design system / components
- Usability testing (2 rounds)
- Dev handoff package
- 30-day post-handoff support
Design System
Standalone engagement
Best for growing products- Component audit (existing UI)
- Design token definition
- Full component library in Figma
- Typography & colour system
- Spacing & grid system
- Icon library
- Interactive states documented
- Usage guidelines
- Dev handoff with CSS tokens
- Team walkthrough session
All prices in NZD and exclude GST. Final price confirmed after discovery call. Ongoing design retainer available — see our Design Subscription.
Need ongoing UI/UX support month to month?
Our Design Subscription includes UX and UI work as part of every plan — from NZ$1,497/month.
From our clients
What clients say about our UX work
"The UX audit alone was worth ten times what we paid for it. We had been ignoring a checkout issue that was costing us thousands every month — they found it in the first hour."
— Founder, NZ e-commerce brand
"Our SaaS product onboarding flow was haemorrhaging trial users. After the redesign, our trial-to-paid conversion rate increased by 40%. The research phase made the difference — they actually talked to our users."
— CPO, Auckland SaaS company
Questions
UX questions, answered
Make your product impossible to put down.
Let's start with a conversation about where your users are struggling — and what it would mean for your business to fix it.
Research-led · Figma source files included · NZD pricing · GST exclusive
Often combined with: Website Design · Design Subscription